Tweettronics

General

Brands, People, and Twitter

Tweettronics provides search and analysis of what people are talking about on Twitter, and information to better understand who these people are.

Dashboard

Creating New Searches

To find what you want you can use a combination of search techniques that are noted in the search edit page as "hints".

When a search is done all the tweets are found and stored.

Automatic Updates

Searches are updated automatically several times a day.*

* A search that has alot of daily activity will effectively be sampled through the day, as every possible tweet will not be obtained. Tweettronics may provide improvements for the handling of such very high volume searches (trending terms). Please let us know whether and how these sort of searches are important to you.

Alerts

If a search has unusual changes to its volume, sentiment, or audience size an alert will be generated. Alerts are currently sent via email. You will be alerted for a given search no more than once per day.

Downloading Data

Paid accounts can download data for their period. The data is supplied in CSV format that programs like Excel can process and display.

Editing a Search

If you edit a search and change the terms of the search, the results are added to the tweets have already been accumulated in the search. If you want to start afresh, remove the search and create a new one.

Removing a Search

If you remove the search, all of its stored tweets are removed with it. The tweets cannot be recovered.

Comparing

Paid accounts can compare any number of searches with each other.

First time Searching can take a while

When you do a new search, Tweettronics pulls all the data Twitter has available on that search. Initially this is about 1500 tweets. Getting a full set of these can take a while.

Advanced Search

Naming a Search

Searching (no save)

Sometimes you want to search for something and make sure you are finding the tweets you want. You can do this more quickly if you "Search (no save)". The search is performed but the results are not kept. Once you got a search you want to keep, you can save it.

Excluding Users

Searches may also optionally exclude tweets from certain Twitterers when the search results are viewed. Note: The excluded tweets are not removed, but only filtered from the report. Changes to to this list take a while to process especially if you have thousands of tweets in your search.

Search Results

Sentiment

Sentiment is automatically estimated for each tweet. Sentiment analysis is difficult for even people often disagree on the sentiment of a particular text, so doing it by machine is particularly difficult. However Tweettronics' estimates of the sentiment of a group of tweets will tend to be correct. Note: It will get tripped up by various language uses such as irony.

Sentiment analysis is limited to English at this time.

Please let us know your language requirements.

Trends

These graphs depict the volumes, reach, and sentiment over time. Lines are present which indicate the average values, and moving averages. Using the average and the standard deviation, Tweettronics determines what limits are statistically significantly outside of the norm. Users should pay close attention when these limits are crossed as that suggests that the audience is changing attitude in a signifcant way.

Words

These are most common words found in the tweets. Moving the mouse over the word will give you a count of how many times each word was found.

Reach

This is a sortable table of users who were tweeting, their follower count, and impact. Impact is the number of messages the user has sent on this topic multiplied by the number of followers they have.

URLs

This is a sortable table of the urls referenced in the tweets. The "actual" url the referenced url is pointing at is shown if available. The number of times each urls appears in the tweets is shown as is the number of actual urls referred to.

The list of "unknown" urls are those that Tweettronics has not yet been traversed to find where they are pointing. Refreshing the page will cause Tweettronics to traverse more of them.

Tweets

This is a sortable table of tweets.

I see results for just one day

If you are searching a popular or trending term (like "Michael Jackson"), Tweettronics will likely be able to obtain only the most recent tweets because that is all Twitter makes available. Twitter also does not keep around tweets indefinitely, so older tweets may not be available.

Tweettronics may improve on the handling of trending or high volume tweets. Please let us know if that is important to you.

Influence

Where do the percentages come from?

We mine millions of Twitter accounts (and growing). With these we sample a large random set to establish a statistical baseline. With this baseline we can make normative statements about Twitter accounts and behavior. The baseline is updated daily.

My Friends are Strangers to me?

Some people try to follow everyone who follows them. But they are friends of so many people that they cannot possibly be reading all the Tweets they receive from them (unless they are not human). So their effective friendliness is accordingly downgraded.

Data Freshness

Data is obtained from Twitter 24 hours a day and stored locally for no more than a week. The results we compute use the locally stored data as well as data obtained immediately from Twitter.

Users with very large friend or follower accounts

For Twitter users with very large numbers of friends or followers (5,000 or more) we do not provide them with some assessments that while interesting are not likely to really matter in practice.

Please let us know if you are missing important influence information you need.

Twitter Over Capacity?

We go to Twitter for our data. At times Twitter is down, or it may be at capacity and cannot fulfill our request, or we have exceeded our allocated Twitter resources. When this happens, you can try again or wait a bit and usually get what you are after. The good news is that increasingly this is becoming less of a problem.

Search for People by Topic

You can quickly get a list of people who are speaking on a topic through this function.

The Twitterverse

These charts shows how users on Twitter currently rank against all other users on Twitter (The Twitterverse) in terms of how many Friends and Followers they have.

Also depicted are the top the 10 users with the most friends and followers.